Born and raised in Santa Cruz, CA. Dax Nollenberger has deep-rooted ties to the community he calls home. Growing up, he was highly active in all things Santa Cruz from Junior Lifeguards, to Little League, to exploring the famous Santa Cruz surf spots and the beautiful redwood forest. Santa Cruz is a special place, his ability to give back to the community he loves with the 1% For Good campaign was a driving force behind his decision to join Sereno.
Dax studied business management at the University of Arizona allowing him to gain valuable insight into the processes that make for successful management of your biggest life purchase. Prior to the University of Arizona, Dax studied locally at Cabrillo College and was a member of Cabrillo’s football team.
Post-graduation, Dax pursued a career in the NFL as an equipment manager but quickly rose the ranks to the scouting department where he helped implement and execute a hybrid scouting approach of analytics and traditional scouting that ultimately helped resurrect a franchise that had incurred 20 straight disappointing seasons. Dax’s passion for real estate was curated during his time working with the Cleveland Browns scouting department. In his spare time, he dove deep into real estate investment opportunities in the greater Cleveland area before ultimately deciding to return home and pursue his passion for real estate full time.
Dax’s experiences honed his ability to think critically to solve problems, identify opportunities in the market through evidence-backed analysis, create processes that ensure an efficient transaction, and work tirelessly to meet the needs of his clients. His clients and colleagues describe him as detailed-oriented, driven, loyal, trustworthy, and fun to be around. Dax currently resides in the Seabright area of Santa Cruz and loves spending time with family and friends, mountain biking, football, ice hockey, and cruiser rides around town.